KOLA GOODIES
Kola Goodies creates healthy, easy-to-make, botanically rich blends that are inspired by generational recipes from South Asia. They are culture-packed goodies on a mission to reclaim and celebrate their heritage. The brand was crafted to evoke a sense of rich history and playfulness through culturally nuanced illustrations and a vibrant color palette that was inspired by sarees. The sourcing journey itself played a key role in anchoring the identity as the ingredients travel from smallholder farms in Sri Lanka to California and support the communities these beverages originate from. This inspired the use of a stamp to convey Kola Goodies' commitment to uplifting local communities in South Asia. The scope of the project included concept research, competitor analysis, branding, art direction for illustrations, packaging, and brand story postcards that featured stamps.