FEEL GOOD

Feel Good is a cloud kitchen in Colombo that serves up feel-good veggie food with a side of cheekiness that can’t help leaving a smile on your face. Inspired by candy illustrations and typography from the 70s and 80s, the identity embodies the brand’s playful soul through (literally) cheeky illustrations and positions it as a memorable, accessible option for delicious vegetarian food. With a bold and fun direction to play with Feel Good needed branding, digital design for Instagram including a menu for Instagram stories, and a cost-efficient way to boost their packaging. The print collateral included personality-packed stickers and a thank-you note.

Concept, Branding, Digital, + Print Design

Illustrations by Amrit Paulraj, Photography by You're My Favourite