SMILES GROUP
The Smiles Group is a fictional Dental Franchise, created for a student project on Corporate Branding. The brand personality of the franchise is one that is highly community-oriented and localized. Developing an Annual Report for the brand was the primary focus of this project, and was created under the theme — 'Smiles Across Raincouver' to promote the franchise's growth and expansion. The goal of this project was to create a dynamic and engaging layout that juxtaposes movement with structure to communicate a sense of trust and approachability. The report takes on a conversational and casual tone to increase reader engagement and differentiate the brand from its competitors.
Concept, Branding, + Layout Design