Sarka Lookbook
Sarka is an accessible jewelry brand that sources treasures from across South Asia. The brand is based in Sri Lanka, and this lookbook was a student project, created to promote its first collection, Svarati. The goal was to create a visually stimulating piece that captures the reader's attention through a clean and minimal layout. The Van de Graf Canon layout was used to construct the pages to evoke a sense of traditionalism that is heightened by the use of justified text. This traditional layout is further juxtaposed with a dynamic grid structure to aid the flow of imagery to promote a vintage-inspired, but modern feel. Lastly, pops of dark jungle green were used to tie the layout back to natural elements featured in some of the photography. This complements the other structural (concrete) backgrounds and creates a softer, immersive, reading experience.
Photography by Ayshcharya Pinto
Concept Development + Layout Design