HAPPY CAMPER
Happy Camper is a student project where we designed an app that allows novice and camping experts to plan their perfect trip in BC. It walks the user through selecting campsites based on their location, booking, packing, and checking for safety information. As a brand, Happy Camper is friendly, adventurous, convenient, and detail-oriented. The brand logo was created to encapsulate this message, and the app promotes a one-stop information source that streamlines the planning and organizing process. Residents and tourists of British Columbia were our target audience, and we developed a flexible and straightforward interface to create a smooth, stress-free planning experience. The images were carefully curated to inspire campers, and the brand colors were thoughtfully used to maintain a balance. The image frames and icons were rounded to evoke a sense of friendliness while tying it back to the smile on the logo.
Concept, Branding, + UI
Illustrations by Fatema Haider + UX Design by Paulina Paz